Create An Effective Advert on Facebook

Facebook is one of the best platform on the Internet to boost your Website/Page/Video. Facebook have more than 1.8 monthly active users till now, which is really huge. Facebook adverts are really effective you can reach to really large audience. FB adverts are also very cheap, your post can reach between 100-70k just for 1$, that’s huge right? Post reach depends on the type of post, which we will discuss below in detail. In this article, I am going to show you how to Create An Effective Advert on Facebook.

Steps to Create An Effective Advert on Facebook:

  1.)Create Facebook Ad Account

I.)Create Facebook Business Account:

First go to Facebook Business  and create an Account.

II.)Create Facebook Business Ad Account:

After you create your Business Account, you need to create Facebook Business Ad Account.

  • First go to Facebook Business Manager Settings
  • Under the People and Assets tab, then click Ad Accounts.
  • On the right side of the page, click on Add New Ad Accounts.
  • Select one of the three options:Request Access to an Ad Account, Claim Ad Account or Create a new ad account.
  • If you select to request access or claim an ad account, enter the ad account ID. Learn where to find the account ID.

  2.)Go to Ad creation tool.

First you need to go to Ad creation tool, you will get a lot of option their.

  3.)Select what type of advert you want to create.

Select what type of advert you want to create.

  • Boost your post
  • Promote your page
  • Reach People Near Your Business
  • Increase Brand Awareness
  • Send People to a destination on or off Facebook
  • Get installs of your app
  • Raise attendance at your event
  • Get video views
  • Collect leads for your business
  • Increase conversions on your website
  • Get people to claim your offer
  • Promote a product catalogue
  • Get People to Visit your shops

Select the type of advert you want to create and give it a name, then click on continue.

  4.)Select your advert Audience & Budget.

I.)Select your Page

If you are promoting your page or page’s post, you will get a option to select a page. If you did not get it, then just ignore this step.
select Facebook page

II.)Choose your audience

In this audience section select your audience. Audience is divided in four parts:

Age: Target ads to people within an age range. Example: 18-24

Gender: Target ads to men, women or both.

Languages: Target Ads to users of certain languages.

Location: Target users based on their location. Example: India, USA, UK.

Interest: Target users based on their interest. Example: Gaming, GTA, Far Cry.

Connections: Include o exclude people from your audiance based on connections to your Apps, Pages or events.

Facebook Advert Audiance


Facebook Advert ad placement
You will get two options: Automatic Placement and Edit Placement. If you select automatic placement, then Facebook will place your ads automatically. If you select edit placement option, you will get the following options

Device type option: Mobile, Desktop or both.

Platform: Facebook, Instagram, Audience Network.

IV.)Budget & schedule

Select your budget, you will get two options: Daily Budget & Lifetime budget. If you want to spend the same amount daily, then select Daily Budget otherwise, select a Lifetime budget.
Facebook advert spending

If you are selecting Lifetime budget, then select Start and End date of the advert.
Facebook advert budget & schedule

V.)Click on Continue

  5.)Creating your ads

I.)Select an ad format

You can select one of the ad formats at this steps: Carousel, Single Image, Single Video, Slideshow, or Canvas
Select an Ad Format

II.)Choose your Images

III.)Add Text to your Ads

Add Facebook advert Text

IV.)Place Order

When you are ready, click on Place Order at the bottom of ad creation to order your Facebook advert. The first time you place an order, you will be asked to enter your payment information.


  6.)Payment options for Advertising?

You can pay for ads using one of our accepted currencies with one of the following option:

  • Credit Cards or co-branded debit cards

-American Express in one of their supported currencies

  • Paypal
  • Mobile wallets

Check out this Article by Facebook for more information about Payment options for Advertising.

How to Maximize the reach of Facebook Advert:

It is very important to make an “Effective” Facebook Advert. You can get around 100-100K Reach for just 1$, and this depends on the type of advert.

Reach of an advert depends on many factors:

  • Type of Ad.
  • Audience of Ad: Interest, Gender, Age, Location, Language etc.

In order to find the best Audience for your ad, you need to experiment. Do not give up, keep on experimenting. My first advert got only 500 reach for 1$, but after creating 3-4 more adverts, one of my advert got 100k reach just for 1$, that’s really huge and super cheap right?

This is how you will Create An Effective Advert on Facebook.

If you are facing any problem in Creating An Effective Advert on Facebook, then please comment below.

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